Apocalypto wins friday matinee wars at the box office!
DeadlineHollywood reports: "FRIDAY 2 PM: Call it a Hollywood shocker. Despite scandal, an R-rating, subtitles because of an ancient dialect, no stars, and direct competition from movieland AAA-listers Leonardo DiCaprio and Cameron Diaz, Mel Gibson's Apocalypto won today's matinees this opening weekend, I'm told." "Apocalypto has been garnering great reviews and tracking especially strong with college kids, specifically young men aged 18-to-24." [Read more.] We'll be keep track of the numbers... |