"Gibson dives in" - and reaches out to Latinos and Native Americans

L.A. Times: Jhane Myers certainly wasn't expecting a personal phone call from Mel Gibson. "He said, 'Hello, Jhane, I know you don't know me. This is Mel Gibson, and I really would like to have you call me back,' " Myers recalled. When she did, the Oklahoma City public relations executive found herself enlisted in Gibson's grass-roots marketing campaign for his new film, "Mel Gibson's Apocalypto," due in theaters Dec. 8. Two years ago, Gibson reached out to Christians with a carefully orchestrated campaign that helped his film "The Passion of the Christ" become one of the most successful movies of all time, grossing $611 million worldwide. With "Apocalypto" - his visually sumptuous retelling of the fall of the Maya civilization - Gibson is hoping to strike box-office gold once again by wooing Latinos and Native Americans such as Myers, hoping they will identify with his tale of an indigenous culture. [More...] Technorati Tags: Apocalypto, Mel Gibson