Apocalypto mobile store "coming soon"

Here is the address. (click image for full-size) Any clues what this might involve? Update: After a little behind-the-scenes research, we've discovered that the following services will eventually be made available through this page: ringtones, "true tones," and cell phone wallpapers. Technorati Tags: Apocalypto, Mel Gibson, James Horner, Rudy Youngblood, Mauricio Amuy Tenorio, Raoul Trujillo, Mayra Serbulo, Dalia Hernandez, Gerardo Taracena, Apocalypto Mobile